Irresistibles Rebrand

Category: B2. Redesigned Brand
Retailer: Metro, Super C, Food Basics
Country: Canada
Agency: St. Joseph Communications | Content Group

Project
Our private brand qualitative reference for our banners with unique, accessible culinary offerings in an ambiance that feels real.

Platform with a proprietary color panel for name, branding; flexible for category-specific treatments.

Modern, dynamic, in sync with customers and brand fundamentals.

Credits:
Creative Direction: Éric Gagnon (Metro), Dennis Benoit (St. Joseph)
Account Director (St. Joseph): Anna Agozzino
Design / Photo Direction (St. Joseph): Creeshla Hewitt, Jennifer Ireland, Steve Feeney, Adriana Guizzetti
Photography: Dominique Malaterre (TILT), Alain Sirois, Dana Dorobantu, Christian Lacroix
Food Stylists: Anne Gagné, Josée Robitaille, Sylvain Riel, Denise Roussin, Guy Houde
Retouching: Shelley Knegt