Brava

Category: B1. New Brand
Retailer: Academy Sports + Outdoors
Country: United States
Agency: Academy Sports + Outdoors In-house Packaging Design

Project
The in-house Packaging Design team from Academy Sports + Outdoors refreshed the shoe box design for the private label brand Brava, giving it a modern look. The previous design was full color on a white box. In addition to lowering the cost, using the kraft box with less ink coverage is ECO friendly.

Credits:
Brand Manager: Kyle Sanders
Creative Direction: Charles Leung
Designer: Shane Trammell