Gestus Fresh Juice

Category: G12. Beverages: Non-Alcoholic
Retailer: Dagrofa
Country: Denmark
Agency: Kontrapunkt

Project
Dagrofa was about to launch a new juice under the private label brand Gestus. The juice should be fresh and thus stored in a cooler alongside milk etc. Communicating this freshness was an inherent part of the task. Furthermore, the amount of fruit and the lack of additives should be explicitly state

Credits:
Brand Manager: Pernille Kiss Jensen
Project Manager: Line Rotne Bessmann
Art Director and Illustrator: Theis Møller Jakobsen
Artworker: Lisa Engwall