Fresh & Easy Protein Powder

Category: P5. Health Care
Retailer: Fresh & Easy
Country: United States
Agency: The Creative Pack

Project
It was created to communicate strength & functionality of the product whilst looking clean and unprocessed. A clean white matte tub paired with a metallic paper showing through for the protein. The product attributes are a system of callouts, helping customers to easily navigate the differentiators

Credits:
Art Director: Danielle Kidney
Designer: Heather Varano