WinCo Foods

Category: B1. New Brand
Retailer: WinCo Foods
Country: United States
Agency: Marketing by Design

Project
WinCo, the low price leader, decided it was time to create their private brand targeted at young families, working middle class & retirees all with an affinity for the WinCo brand, wanting good products at great prices. The design captured the no-frills independence of the WinCo shopping experience.

Credits:
Production Director: Richard Taylor
Creative Director: Steve Martin
Designers: Kailen Eaker & Tracy LeMere
Account Director: Maria Dubuc
Account Manager: Sasha Tsaryuk
Production Art & Content Management: Kim Burns & Roger Calado