SELECT Iced Tea & Lemonades

Category: G12. Beverages: Non-Alcoholic
Retailer: Safeway
Country: United States
Agency: Anthem Worldwide

Project
Develop premium design for new refrigerated teas that taste like homemade and focus on quality and simplicity.

Using clean modern typography and an elegant delicate photography style, this design celebrates the freshness of the product and the beauty of it’s simple artful ingredients.

Credits:
Creative Director: Carl Mazer
Design Director: Patrick Fraser
Technical Design Director: Daryl Buhrman
Designer: Jason Abreu
Photographer: Richard Eskite