Go!Yum Chocolates

Category: G9. Packaged Goods
Retailer: 7-Eleven
Country: United States
Agency: Brandimage

Project
7-Eleven Private Brands recognized a need for high-quality, convenient foods on-the-go. The first in a series of product introductions, GO!Yum chocolates are made with premium, indulgent ingredients. The rich, saturated yet upbeat color palette stands apart at shelf, and feels decadent yet modern.

Credits:
Executive Creative Director: Don Childs
Creative Director: Scott Smith
Design Manager: Tim Binzer
Designers: Ben Meyers, Jeff Raulie
Production Manager: Ree Foltz
Photo/Illustration: Mike Wepplo