Inspire – Exclusively to Woolworths

Category: H16. Home Decor
Retailer: Woolworths
Country: Australia
Agency: Marque Brand Consultants

Project
Create a new brand for Woolworths to strengthen their quality perception in kitchen/homeware. Handwritten brand marque and icon reinforces the positioning of quality products for the home you care for. Editorial photography with textured charcoal grey brand colour provides a modern and quality feel.

Credits:
Marque Brand Consultants
Design Director: Abi Singmin
Account Director: Mariella Menato
General Manager: Kay Chrystal Lord
Food Stylist: Gemma Lush
Photographer: Andrew Dougal Stavert

Woolworths Design Specialist: Sandra Dagher