Cape Covelle Frozen Seafood

Category: B1. New Brand
Retailer: Topco Associates LLC
Country: United States
Agency: Topco Associates LLC

Project
Looks matter within a grocer’s freezer where space is competitive. Cape Covelle packaging features clean, eye-catching food graphics with a background of wooden planks, invoking images of freshly caught seafood on the pier. Color blocking on the bottom panel calls out the size and count of each SKU.

Credits:
Shelbi Sturges – Topco Creative Director
Kathleen Kolba – Topco Sr. Designer
Deforest Group – food stylist/photographer