The Snack Artist Chips

Category: B2. Redesigned Brand
Retailer: Safeway
Country: United States
Agency: Anthem Worldwide

Project
Update The Snack Artist chips packaging into a relevant and vibrant system without sacrificing the brands engaging witty personality.

A bolder edgier approach inspired by street art. Impromptu graffiti silhouettes infuse energy, while verbal wit plays around a heroic image of the product.

Credits:
Creative Director: Carl Mazer
Design Director: Patrick Fraser
Technical Design Director: Daryl Buhrman
Senior Designers: Teresa Diehl, Miri Chan
Illustrator: John Worthen