Giant/Stop & Shop Pasta

Category: G9. Packaged Goods
Retailer: Ahold USA
Country: United States
Agency: Group360

Project
Offer discerning consumer authentic alternatives to “same old” spaghetti dinner. Using traditional dies and ingredients, products are imported from Italy. Packages designed as mailed boxes, complete with brown paper wrapping, string and seals. 1/3 of sales from new category buyers.

Credits:
SVP Own Brands: Juan De Paoli
Design Dir: Melissa Smith-Hazen
Merchandising Dir: Mark Gilliand
VP Grocery: Tom Hurley
Brand Manager: Debra Botterill