Maximum

Category: H15: Home Improvement
Retailer: Canadian Tire Corp.
Country: Canada
Agency: Perennial Inc.

Project
The objective was to revitalize, redesign, and reposition CT’s tool brand Mastercraft Maximum to target a new customer, the trades professional. The result was a new brand name MAXIMUM, and a packaging design that exuded a more impactful and industrial feel focused on performance and durability.

Credits:
Candian Tire Corp Team:
Anthony Wolf (PL Brand AVP), Neema Shah (PL Brand Manager), Tracy Platt (Brand Development Mngr), Norm Green (Packaging Team Lead), David Quan and Bruce Cooper (Product Development)

Perennial Inc

Transcontinental (Photography)