Spar

Category: G9. Packaged Goods
Retailer: Spar
Country: Netherlands
Agency: Yellow Dress Retail

Project
Communicate Spar’s new positioning by using its heritage. The new private label contributes to the new positioning of Spar as the modern neighborhood shop for daily convenience. The strong private label design will contribute to the in-store focus on the Spar brands as national brand alternative

Credits:
Spar: Jan Heijn van Spaandonk – Hinde Kerremans
Photographer: Peek
Yellow Dress Retail: Michelle Wiegmans – Barbara van der Hoorn