Womo Brand

Category: P7. Beauty
Retailer: Womo Srl
Country: Italy
Agency: CBA Italy

Project
The name Womo comes from the assonance with the word “uomo” (man) in Italian. A newborn Brand for grooming and personal care dedicated to man with the aim of restoring the masculine identity to its cardinal values: pragmatism and essentialness with the right balance between tradition and innovation.

Credits:
A. Della Corte, jr Project Manager – C. Mauri, Client Director – A. Iacopino, Designer – G. Lucci, Design Director – F. Bembo, Implementation Manager – G. Carnazza, Designer – G. Cesana, Creative Director