GOLD
HT TRADERS
Category: Redesigned Brand
Retailer: Harris Teeter
Country: USA
Agency: Galileo Global Branding Group

Based on the insight of the foodie/ eating culture Harris Teeter challenged us to reposition and redesign the HT Trader brand so that it would appeal to a wider audience. With this rebrand we modernize the logo and redesigned each individual package or grouping of packaged to reflect the new positioning of Discover-Inspire-Enjoy.

Senior Art Director: Lee Gobbi
Galileo Designers