The new for 2026 Vertex Live brings the entire Private Brand industry together on two global stages: Broadway in New York City and the creative center of Amsterdam. This is where Private Brand takes its rightful place in the spotlight, and where the world’s best retailers share the insight, strategy, and thinking behind their award-winning Private Brands. The experience is immersive, interactive, and built for executive-level networking with retailers, suppliers, manufacturers, agencies, and solution partners.

All 2026 Global Winners Will be Published Beginning Monday, May 24, 2026

One night. One iconic venue. One chance to connect with the global leaders shaping Private Brand’s future.

Join industry executives, designers, and innovators in the heart of Amsterdam for powerful talks, live, integrated Vertex Awards, and executive-level networking inside the historic TOBACCO Theater, with a Michelin-starred gourmet dinner by Dennis Huwaë and curated drinks served throughout the evening. Meet and mingle with the world’s leading retailers, learn from groundbreaking work across Europe and beyond, and leave inspired with ideas, connections, and momentum for what comes next.

AMSTERDAM

May 18, 2026
Tobacco Theater
Amsterdam, The Netherlands

One night. One Broadway stage. And it happened.

Vertex Live on Broadway brought together the best in Retailer-owned Brands for an unforgettable evening in the heart of Times Square. From powerful conversations and live Vertex Awards to networking, gourmet food, craft cocktails, and a live band, the industry took its rightful place on the Broadway stage.

NEW YORK CITY
May 7, 2026
Broadway – Times Square
New York City, NY, USA

Take a look at photos from this groundbreaking event by clicking the button below.

The Vertex Awards are the only global competition devoted exclusively to the art ofPrivate Brand package design. The awards are judged by a highly esteemed panel of industry experts from around the world and awarded based on Creativity, Marketability, and Innovation. The awards were created by Christopher Durham the president of the Velocity Institute and Phil Russo the publisher of Global Retail Brands.