Louisville Bourbon

Category: G11. Beverages: Alcoholic
Retailer: Asda
Country: United Kingdom
Agency: BRANDHOUSE

Summary:
The branding needs to excite and engage consumers. It should reflect the origins and flavors of the product, as well as the aged distilling process. The design should not only compete with the brand leaders but also deliver its own personality and individuality through Illustration and typography.

Credits:

• Christopher Lane – Designer
• Amy Casey – Account Director
• Gavin Greenhalf – Creative Director