Pams 2 Liter Ice Cream

Category: G10. Frozen
Retailer: Foodstuffs New Zealand Ltd
Country: New Zealand
Agency: Brother Design Ltd

Summary:
These fun-loving designs dial up taste appeal with sumptuous scoops and melting spoonfuls. Each variant uses the soft and cheery cloud shape as a color way-finding device over the natural woodgrain. Layers of playful hand-crafted type remind us of the feel-good fun ice cream always brings.

Credits:

• Creative Director: Paula Bunny
• Designer: Paula Bunny
• Photographer: Shaun Cato-Symonds, Cato Photography
• Food Stylist: Jo Wilcox, Silverspoon
• Foodstuffs Private Label Marketing Manager: Alex Lincoln